As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There's some consensus that Fledge, an acronym for first locally executed decision...